Your Path to Social Leadership on Linkedin
Coming Soon! Now in Production
This course helps you understand why you as a professional, executive or as an organization need to have a presence on LinkedIn.
On demand, 1 hour(s)
This course helps you understand why you as a professional, executive or as an organization need to have a presence on LinkedIn. The number 1 professional networking site in North America. And I go even deeper by showcasing how you get your profile Search Engine Optimized and Mobile Ready. Did you know that 60% plus of all searches for LinkedIn starts on mobile? This course also touches base why content helps you to build social leadership and offers bonus tips on how to use LinkedIn for lead generation.
About the Instructor(s)
I've shaped integrated marketing campaigns on the agency side of the business. And I've sharpened the positioning and strategy needed to give birth to successful campaigns while on the client side.
Talent branding is another strength of mine. I have delivered customized branding including digital for hundreds of clients including C- level executives in the financial services industry, advertising and media, consumer packaged goods, IT, education, retail, professional services and telecommunications.
This triple perspective gives me a tremendous advantage in managing people, business, the client’s expectations and its delicate nuances.
I've honed these creative skills at some of the leading agencies in Canada. At Lowe Roche, I helmed the IKEA business worked on the Mercedes Benz, 3Com and H&M accounts while at Taxi I was part of the team responsible for the memorable Mini Cooper campaign.
On the client side, I worked for KIA Europe, Chrysler, Daewoo and for IPEX, Canada's leading PVC manufacturer as a marketing leader.
In online and digital, I have toiled for AutoTrader.ca and was Director of Marketing at the Markham Stouffville Hospital Foundation during its $50 million fundraising campaign. On the talent side, I am working for one of Canada’s largest privately-owned human resources and talent management firms "Optimum Talent".